Building a large portfolio through constant experimentation and self-education is essential for growing your clientele and establishing a unique creative identity.
Areeb Tariq and I are often asked during workshops, calls, or online how we were able to grow our original clientele. After all, everyone starts somewhere, right?
I think Areeb articulated it very aptly during an online workshop once. As a creative just starting out, you need to post your own work first. Create such a large library of your own work that when you catch people's attention, they reference your own projects during their briefs. Build a huge resource for yourself and anyone else working with you.Areeb and I often struggle to find time to creatively experiment with our own individual crafts as Ajeeb Studio grows (we are beyond grateful).
However, we both understand the crucial role that constant experimentation and exploration play, not just in your past as a creative but in your future too. You will never grow within the industry if you do not continue to self-educate. You simply cannot be a creative if you don't fall in love with your craft and create for the sake of creating before the clients and projects start pouring in.
Your individually crafted identity as a creative is what creates your niche, and it's your niche that creates your clientele. This is one of those things for which there is no shortcut. You have to put in the work, and once you do, it blossoms incredibly.
Check out, maybe something might inspire you to pursue your creative journey?
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