The Art of Engagement: How a Chip with Legs Built a Brand

It's great to have a loyal consumer base that enjoys your product, but why should they follow you online and give you space on their phones?

What value do you provide them outside the interaction of buying and selling goods? This is a question we often ask clients looking to grow their social media presence and expand their consumer base in an online market. In a time where e-commerce and social media marketing dictate the success of products, every company wants a piece of the pie. What gives a brand its soul? What creates an immersive experience?

Let's deconstruct the universe of Noms Nachos, an immersive (and fun) Ajeeb Studio project. Our goal with Noms Nachos was to create online value for consumers to increase their engagement on social media. We tailored the consumer experience from ordering on their website to receiving a box of Noms, all while making everything as visually appealing as possible. What emerged was an entire universe of nacho-based lifeforms. The little Noms characters, created simply by adding two small legs and tiny arms to nacho chips, became the voice of the brand. These characters started the conversation between the brand and its audience, and people started to listen. But what value does a little chip with legs provide?

Our Noms chips won the hearts of many consumers by offering everyday insights into the life of a chip character and discussing important topics, like shopping locally to support the economy, all illustrated through the actions of these tiny chips. And what happened then? People who already consumed the product locally began following the brand online, which increased traffic to their website. Meanwhile, those who discovered them online through their artwork started purchasing the product both online and offline, creating a self-sustaining growth system.

We successfully created a community of consumers who enjoyed both the snack and the artwork that came with it. By giving the brand a relatable and engaging personality, we provided value beyond the sale and fostered deeper connections with our audience.