The cafe's branding features a vibrant, hand-drawn style centered around a playful orange cat mascot, creating a memorable, inviting identity that fosters emotional connections and encourages customer loyalty.
Client
AM/PM
Work
Branding Kit
The client approached us with the challenge of crafting a unique visual identity for their cafe, which needed to stand out in a bustling city saturated with similar spots. Drawing inspiration from the cafe’s name and the owner’s vision, we took an unconventional approach to branding, shifting away from the typical polished aesthetic found in modern cafes. Instead, we embraced a vibrant, playful, and hand-drawn style to create something distinctly memorable and full of character.
No items found.
At the core of this brand identity is a lovable, bright orange cat mascot that captures the heart and essence of the cafe. Illustrated with a brushstroke texture to add a raw, artistic touch, the cat brings warmth and personality to the brand. This mascot wasn’t just a static image; it was given life and energy by being depicted in a variety of playful poses and actions across different packaging items. On coffee cups, bags, and takeout boxes, the cat appears in various scenes—relaxing, enjoying a snack, or even playfully peeking from behind elements. Each illustration was carefully crafted to create a dynamic visual experience that would delight customers at every interaction, transforming ordinary packaging into a storytelling medium.
No items found.
This approach not only provided visual consistency but also made the cafe feel more inviting and accessible, giving patrons a reason to engage with the brand beyond just the food and drinks. The cheerful cat mascot added an element of surprise and humor, creating a sense of familiarity that made each customer feel welcomed and at ease. This design direction complemented the cafe’s cozy, container-style interior perfectly, bringing together a warm, community-focused atmosphere with a touch of whimsy and lightheartedness. Ultimately, this branding approach allowed the cafe to achieve its goal of standing out in a crowded market by building an emotional connection with customers. The mascot, with its approachable and friendly design, became an iconic figure that represented the spirit of the cafe—inviting, cheerful, and unpretentious. This lively, illustrative style not only defined the cafe’s visual language but also set a foundation for a memorable brand experience that resonated deeply with customers, fostering loyalty and encouraging them to return for more.
