We partnered with NOMS Nachos at the Mashion Bazaar to create an immersive, interactive space that captured their playful brand, leaving visitors with a memorable, meaningful connection to NOMS.
Client
NOMS Nachos
Work
Space Design
We had the incredible opportunity to collaborate with NOMS Nachos for the Mashion Bazaar in Lahore, where we worked to bring their bold brand vision to life through an immersive and interactive experience. Our brief centered on creating a space that wasn’t just visually appealing, but one that embodied NOMS’ fun, dynamic personality. The goal was to highlight the playful and imaginative side of the brand, crafting a memorable encounter that would foster a genuine connection with visitors, making them feel like they were stepping into the vibrant world of NOMS.
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We began by diving into extensive research and concept development, focusing on how to translate NOMS’ brand values and personality into a physical space. Understanding the target audience’s preferences and behaviors was essential, allowing us to pinpoint the interactive elements that would resonate most with them. We designed user flows that guided visitors through the space and developed unique artwork assets that aligned seamlessly with NOMS’ brand identity, maintaining consistency in color, tone, and energy. Every detail, from the playful characters to the interactive setups, was carefully thought out to create a journey where every corner of the space reflected NOMS' story. A core element of the experience was our use of hand-sketched illustrations that captured the whimsical spirit of NOMS. Each character was brought to life with care, acting as a friendly guide throughout the space and making visitors feel welcomed and entertained. These illustrations were paired with interactive games and exclusive merchandise, offering guests a multisensory journey that was engaging and cohesive. Visitors could interact directly with NOMS’ characters, playfully designed games, and merchandise that echoed the brand’s fun and approachable nature, all contributing to a well-rounded experience that went beyond traditional branding.
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Our focus on creating a fully immersive environment transformed the bazaar experience, making it more than just a brand display—it became a memory. Visitors didn’t just see the brand; they experienced it, from visual storytelling in the decor to tangible interactions with the setup itself. Each element was curated to enhance the journey, inviting people to linger, explore, and engage with NOMS in a way that felt personal and meaningful. In the end, our collaboration with NOMS achieved something truly impactful. By presenting the brand in a way that allowed visitors to touch, see, and feel the energy of NOMS Nachos, we created a lasting impression that extended beyond the Mashion Bazaar. The lively, interactive design encouraged a deeper connection with the brand, resonating with consumers on a level that words and images alone couldn’t capture. This approach not only celebrated the essence of NOMS Nachos but also solidified their brand identity in the minds of visitors, fostering loyalty and enthusiasm that would linger long after the event was over.
