Wehshi Labs - Apparel Design

The project involved creatively directing an inaugural apparel collection, infusing local cultural elements into modern designs with distinctive patches. Despite a one-week deadline, the collection featured jackets, hoodies, socks, hats, and custom patches, all meticulously crafted to blend traditional symbols with contemporary aesthetics.

Client

Wehshi Labs

Work

Creative Direction

For this project, the client tasked us with creating and creatively directing their inaugural apparel collection. The vision was to infuse elements of local culture into modernized designs, utilizing symbolism to craft distinctive patches. The collection encompassed a variety of items, including jackets, hoodies, signage, socks, hats, and custom patches, each adorned with unique typography and illustrations.

No items found.

The challenge was not only to capture the essence of the local culture in a contemporary aesthetic but also to complete the entire collection within an ambitious one-week timeframe. This required meticulous planning and seamless coordination across all design aspects, ensuring that every piece reflected the brand's identity while maintaining high-quality craftsmanship.

No items found.

My approach involved extensive research into local cultural symbols and motifs, translating these into modern, appealing designs that would resonate with the target audience. Each item in the collection was thoughtfully crafted, combining traditional elements with contemporary style to create a cohesive and visually striking apparel line.

My other stuff

NOMS Mashion - Space Design

We partnered with NOMS Nachos at the Mashion Bazaar to create an immersive, interactive space that captured their playful brand, leaving visitors with a memorable, meaningful connection to NOMS.

AM/PM - Packaging

The cafe's branding features a vibrant, hand-drawn style centered around a playful orange cat mascot, creating a memorable, inviting identity that fosters emotional connections and encourages customer loyalty.

Sabr - Brand Building

Designing a brand designed to embody peace, patience, and resilience, featuring a warm, earthy palette and organic typography that inspire mindfulness and a sense of community centered around inner calm.

Noms Nachos - Brand Building

Crafted a vibrant, health-conscious visual identity and storytelling universe for Noms Nachos, enhancing their digital presence and brand appeal.

Boorayy - Brand Building

Crafted a bold, playful logo for Saboor Akram's studio, Boorayy, blending comic book charm with meticulous hand-lettered design precision.

Solli's - Packaging

Designed and integrated organic, nature-inspired, handmade, and pure elements through hand-drawn illustrations to authentically reflect the brand's values and captivate consumers seeking natural products.

Wehshi Labs - Apparel Design

My other stuff

Contact me