Created a series of character illustrations for Third Culture Coffee’s coffee bags, cups, and branding, encapsulating the community spirit of local cafes with a minimalistic, classy touch.
Client
Third Culture
Work
Packaging Design
As a studio, our approach to the TCC brief was to fully immerse ourselves in the client's vision, understanding that the packaging not only had to be visually appealing, but also needed to embody key brand values: simplicity, relatability, and the power of coffee as a metaphor in everyday life.
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Not only did we create packaging that was visually stunning, we also ensured that it was versatile and could be used across a range of mediums, including bags and cups. This allowed the brand to have a cohesive look and feel across all of its products, further reinforcing the brand's commitment to simplicity and unity.
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Overall, our goal was to create packaging that not only looked great but also resonated with customers and conveyed the core values of the TCC brand. We believe that our illustrative packaging series achieves this, capturing the essence of the brand and creating a unique and memorable experience for coffee lovers everywhere.
